We’re DELIGHTED to be partnering with Cash for Kids Mission Christmas this festive season.

Christmas for every child. That's their mission.

Cash for Kids is dedicated to improving the lives of disadvantaged children and young people across the UK from the moment they’re born up to and including the age of 18. Their Mission Christmas campaign, which runs on some of your favourite radio stations like Magic Radio and Greatest Hits Radio, aims to make sure that children living in poverty wake up to gifts on Christmas Day.

So many families have been pushed into poverty and are struggling to put food on the table and heat their home, so Christmas gifts are simply a luxury they can't afford. Last year over £17.4 million was raised which supported 290,604 children, cementing Mission Christmas as the largest children's Christmas gift appeal in the UK.

It looks like 2024 is going to be their biggest year for applications, so the need for your help will be greater than ever.

This is where Uh Oh Milo! The Excited Elf can help! When you purchase The Excited Elf below for your little mischief maker. All profits from the sale of The Excited Elf go to Cash for Kids..

Or head over to the Cash for Kids website where you can donate The Excited Elf book to a disadvantaged child this Christmas.